Blog 5.2: Amazon Email

Describe how the company/business used the four “P’s” to add value and/or promote the product or service.

Product- Die Hard Movie

Price- This email is offering a discounted price of 58% off the list price.

Place- My email, received at 2:12AM on 2/14/13.

Promotion- This is the daily email promotion that I received today from Amazon featuring the movie Die Hard. The letters at the top say “Golden Box Deal of the Day,” in bright yellow followed by a letter titled , “Dear Amazon Customer.” The letter explains that amazon has noticed my recent interest in action movies and so they sent me this promotion. The main portion of the promotion is highlighted with a blue border and followed by other deals taking place.

2. What industry(s) is the product or service a part of?

E-commerce. Retail. Clothing. Entertainment. Appliances. Furniture. Books.

3. Describe the target market.

Amazon is a multinational electronic ecommerce company headquartered in Seattle. Amazon has done a great job at successfully penetrating the market and diversifying their services. Amazon’s target market is people who are tech savvy, probably a part of generation X and generation Y, and looking to save some time and money and therefore shop online. This promotion is mainly targeting men or people who have recently looked at action movies on amazon.

4. Does it work? Why or why not? Any general observations?

Amazon’s business model is dominating the ecommerce world. However, the amount of email promotions that they send out become junk mail to the reader. I automatically delete almost every email from amazon because I get too many.

Screen shot 2013-02-14 at 3.29.31 PM

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